Design of photographic sets plus styling and shooting supervison. With the aim of establishing the product identity for Hi-Line tiles. Part of a wider Art Direction work for the hi-end ceramic collection Espressioni, manufactured by Ragno | Marazzi Group. Including nine new catalogues, booth design at trade events, retail concept, advertising campaign, research and concept for new ceramics products.
Designer | Art Director Paolo Cesaretti, Milano
Assistant Designers Manuel Viliotti, Naoko Kawano, Federica Zallone, Camilla Amadio, Daniela Biccari
Styling Alessandra Monti
Art Buying Ida Capaldo, Donatella Galli | Monti Studio, Milano
Photography Federico Cedrone, Milano